It is completely normal for new webmasters or people that have launched new websites to run into some concerns with the search engines. Heavy marketing will always be a requirement if you want a website to be more popular but giving some attention to SEO is a smarter choice. Fortunately, you have plenty of options available in meeting your SEO requirements. You can search for an SEO company and pay up so they can help you.
You can also learn SEO all by yourself if you are not in a hurry and you don't want to spend. There are also SEO freelance individuals that are looking for some work to do. When it comes to SEO, there is no perfect path to take. Evaluating your objectives may lead you to a better decision but you should at least know some of the cool facts about SEO freelance individuals so you know why they often make good early choices.
Freelancers do what they do because they want to have a stable flow of income or an additional stream of extra income. Going particular with SEO freelance individuals, they want to take on new challenges so they can improve their skills and widen their portfolio. With SEO a highly accessible skill to learn, you will find plenty of SEO freelance individuals that should be more than willing to help you. These individuals often hang out in freelance sites where members can post job requests and projects that need to be completed.
Since you are dealing with a single SEO freelance individual, you should have no trouble in contacting that person. You do not have to deal with representatives, secretaries, or middlemen when it comes to addressing your SEO needs. If you are not very proficient in the SEO field, communicating with the SEO freelancer can be healthy as the freelancer may have some better ideas for your website than your personal requests. It is the job of a passionate SEO freelancer to come up with the best possible approach in bringing more traffic to a website.
If you want the full SEO package, going for an SEO company can be a safer choice unless you encounter a good SEO freelance professional that has knowledge in multiple areas. But if you have other areas covered and only specific needs to address, you can find a certain SEO freelance individual that can best fulfill these specific needs.
SEO freelancers have more flexibility when it comes to making requests since SEO companies prefer giving packages whether you need them or not. For instance, if all you need is keyword research, an SEO freelancer should offer that and may give you a good rate for it. Some freelancers may be better in a particular skill like keyword research than other skills. You should be able to save more money if you go for an SEO freelancer in this case.
To minimize the potential risks of choosing an SEO freelance individual, ask for past projects that the freelancer took so you can judge if he is capable of getting your job done.